The Tech Brunch The Tech Brunch

The Tech Brunch

The Tech Brunch

  • Home
  • Startups
  • Social
  • Enterprise
  • Gadgets
  • Greentech
  • Mobile
  • Fundings and exits
The Tech BrunchThe Tech Brunch
  • Startups
  • Social
  • Enterprise
  • Gadgets
  • Greentech
  • Mobile
  • Fundings and exits
Home > Startups > Is the e-commerce shift going to last?
Startups

Is the e-commerce shift going to last?

Published: Apr 14, 2022

Ashwin Ramasamy Contributor

Ashwin Ramasamy is the co-founder of PipeCandy, an online merchant graph company that discovers and analyzes business and consumer perception metrics about D2C brands and e-commerce companies.
More posts by this contributor
  • D2C companies deliver customer delight and simplicity
  • The different playbooks of D2C brands

E-commerce is taking off faster than ever. In the last couple of weeks, my Twitter timeline has been filled with operators gushing about how the weekends seem like Black Friday, even for non-essential commodities. Change is already here.

As we help thousands of businesses to move online, our platform is now handling Black Friday level traffic every day!

It won\'t be long before traffic has doubled or more.

Our merchants aren\'t stopping, neither are we. We need 🧠to scale our platform.https://t.co/e2JeyjcEeC pic.twitter.com/6lqSrNUCte

— Jean-Michel Lemieux (@jmwind) April 16, 2020

Looking at the above graph in this Tweet from Shopify CTO Jean-Michel Lemieux — and the passing, contextless mention of “Offline2Online” — we got curious.

Beyond just the anecdotal evidence, we looked for signs that tell us e-commerce is being adopted at a faster pace. One way to ascertain that is to look at the historical data of how Shopify has been onboarding merchants for the last two years on a monthly basis, and compare that with what happened this year in Q1.

All of these data points come from PipeCandy’s own data platform that tracks close to 750K+ Shopify merchants with historical data for each:

\"new

New domains using Shopify each month

While 2020 started on a faster clip than 2018 and 2019, February and March have seen nothing short of jaw-dropping growth in merchant numbers for Shopify. In those two months alone, Shopify seems to have onboarded more merchants than in the whole of 2018.

The softening you see in April is a result of the lag in the way our systems validate and confirm the data and not a slowdown in Shopify per se. The e-commerce embrace is real.

You Might Also Like

Startup Funding and M&A Trends 2026: What to Know

What Is LTPO Display in Mobile Phones? Complete 2026 Guide

Climate Tech vs Green Tech: Understanding the Key Difference

Latest Foldable Gadgets in 2026: Top Devices to Know

Previous Article Rallyhood exposed a decade of users private data Rallyhood exposed a decade of users private data
Next Article Verizon wraps up BlueJeans acquisition lickety split Verizon wraps up BlueJeans acquisition lickety split

Latest News

Startup Funding and M&A Trends 2026: What to Know
Fundings and exits Aug 24, 2026
What Is LTPO Display in Mobile Phones? Complete 2026 Guide
Mobile Aug 20, 2026
Climate Tech vs Green Tech: Understanding the Key Difference
Greentech Aug 19, 2026
Latest Foldable Gadgets in 2026: Top Devices to Know
Gadgets Aug 18, 2026
Generative AI for Enterprise: Use Cases, ROI and Growth
Enterprise Aug 17, 2026
Best SaaS Startup Ideas for Beginners to Launch in 2026
Startups Aug 14, 2026
Best AI Tools for Social Media Marketing in 2026: Free Guide
Social Aug 13, 2026
India Fintech Funding 2026: Trends, Deals and Startups
Fundings and exits Aug 12, 2026
Best AI Mobile Phones in India 2026: Simple Buying Guide
Mobile Aug 11, 2026
Importance of Green Technology in Modern Society Today
Greentech Aug 10, 2026
about us

  • Startups
  • Social
  • Enterprise
  • Gadgets
  • Greentech
  • Mobile
  • Fundings and exits
Best Seed Funding for Startups in India 2026 | SISFS Guide
Best Seed Funding for Startups in India 2026 | SISFS Guide
Fundings and exits May 13, 2026
How to Invest in Greentech Startups in India – Simple Guide for Beginners
How to Invest in Greentech Startups in India – Simple Guide for Beginners
Greentech May 11, 2026

© Copyright 2026 thetechbrunch.com All Rights Reserved.

  • About Us
  • Contact Us
  • Privacy Policy
  • Terms And Conditions