The Tech Brunch The Tech Brunch

The Tech Brunch

The Tech Brunch

  • Home
  • Startups
  • Social
  • Enterprise
  • Gadgets
  • Greentech
  • Mobile
  • Fundings and exits
The Tech BrunchThe Tech Brunch
  • Startups
  • Social
  • Enterprise
  • Gadgets
  • Greentech
  • Mobile
  • Fundings and exits
Home > Startups > Is the e-commerce shift going to last?
Startups

Is the e-commerce shift going to last?

Published: Apr 14, 2022

Ashwin Ramasamy Contributor

Ashwin Ramasamy is the co-founder of PipeCandy, an online merchant graph company that discovers and analyzes business and consumer perception metrics about D2C brands and e-commerce companies.
More posts by this contributor
  • D2C companies deliver customer delight and simplicity
  • The different playbooks of D2C brands

E-commerce is taking off faster than ever. In the last couple of weeks, my Twitter timeline has been filled with operators gushing about how the weekends seem like Black Friday, even for non-essential commodities. Change is already here.

As we help thousands of businesses to move online, our platform is now handling Black Friday level traffic every day!

It won\'t be long before traffic has doubled or more.

Our merchants aren\'t stopping, neither are we. We need 🧠to scale our platform.https://t.co/e2JeyjcEeC pic.twitter.com/6lqSrNUCte

— Jean-Michel Lemieux (@jmwind) April 16, 2020

Looking at the above graph in this Tweet from Shopify CTO Jean-Michel Lemieux — and the passing, contextless mention of “Offline2Online” — we got curious.

Beyond just the anecdotal evidence, we looked for signs that tell us e-commerce is being adopted at a faster pace. One way to ascertain that is to look at the historical data of how Shopify has been onboarding merchants for the last two years on a monthly basis, and compare that with what happened this year in Q1.

All of these data points come from PipeCandy’s own data platform that tracks close to 750K+ Shopify merchants with historical data for each:

\"new

New domains using Shopify each month

While 2020 started on a faster clip than 2018 and 2019, February and March have seen nothing short of jaw-dropping growth in merchant numbers for Shopify. In those two months alone, Shopify seems to have onboarded more merchants than in the whole of 2018.

The softening you see in April is a result of the lag in the way our systems validate and confirm the data and not a slowdown in Shopify per se. The e-commerce embrace is real.

You Might Also Like

How to Disable Startup Programs on Windows and Mac

Best Smart Gadgets for a Safe and Easy Home

How to Use LinkedIn for Professional Networking: Simple Tips for Beginners

Top 7 Best Smartphones Under 30000 with Good Camera and Battery

Previous Article Rallyhood exposed a decade of users’ private data Rallyhood exposed a decade of users’ private data
Next Article Verizon wraps up BlueJeans acquisition lickety split Verizon wraps up BlueJeans acquisition lickety split

Latest News

How to Disable Startup Programs on Windows and Mac
Startups Feb 23, 2026
Best Smart Gadgets for a Safe and Easy Home
Gadgets Feb 04, 2026
How to Use LinkedIn for Professional Networking: Simple Tips for Beginners
Social Feb 04, 2026
Top 7 Best Smartphones Under 30000 with Good Camera and Battery
Mobile Jan 30, 2026
Venture Debt vs Venture Capital: Which Is Better for Startups?
Fundings and exits Jan 30, 2026
Enterprise AI Adoption Trends 2026: How Businesses Are Using AI to Stay Ahead
Enterprise Jan 06, 2026
How to Measure Carbon Footprint with AI Technology
Greentech Jan 06, 2026
Tech Business Startup Ideas That Will Dominate the Next 5 Years
Startups Dec 29, 2025
Top 10 AI Tools Every Social Media Marketer Must Use in 2026
Social Dec 29, 2025
Revolutionize Your Cooking with 3D Printed Kitchen Gadgets
Gadgets Dec 19, 2025
about us

  • Startups
  • Social
  • Enterprise
  • Gadgets
  • Greentech
  • Mobile
  • Fundings and exits
How To Invest In Indian Greentech Companies
How To Invest In Indian Greentech Companies
Greentech May 06, 2025
Indian Greentech Innovations For Clean Water
Indian Greentech Innovations For Clean Water
Greentech May 06, 2025

© Copyright 2026 thetechbrunch.com All Rights Reserved.

  • About Us
  • Contact Us
  • Privacy Policy
  • Terms And Conditions