The Tech Brunch The Tech Brunch

The Tech Brunch

The Tech Brunch

  • Home
  • Startups
  • Social
  • Enterprise
  • Gadgets
  • Greentech
  • Mobile
  • Fundings and exits
The Tech BrunchThe Tech Brunch
  • Startups
  • Social
  • Enterprise
  • Gadgets
  • Greentech
  • Mobile
  • Fundings and exits
Home > Startups > Is the e-commerce shift going to last?
Startups

Is the e-commerce shift going to last?

Published: Apr 14, 2022

Ashwin Ramasamy Contributor

Ashwin Ramasamy is the co-founder of PipeCandy, an online merchant graph company that discovers and analyzes business and consumer perception metrics about D2C brands and e-commerce companies.
More posts by this contributor
  • D2C companies deliver customer delight and simplicity
  • The different playbooks of D2C brands

E-commerce is taking off faster than ever. In the last couple of weeks, my Twitter timeline has been filled with operators gushing about how the weekends seem like Black Friday, even for non-essential commodities. Change is already here.

As we help thousands of businesses to move online, our platform is now handling Black Friday level traffic every day!

It won\'t be long before traffic has doubled or more.

Our merchants aren\'t stopping, neither are we. We need 🧠to scale our platform.https://t.co/e2JeyjcEeC pic.twitter.com/6lqSrNUCte

— Jean-Michel Lemieux (@jmwind) April 16, 2020

Looking at the above graph in this Tweet from Shopify CTO Jean-Michel Lemieux — and the passing, contextless mention of “Offline2Online” — we got curious.

Beyond just the anecdotal evidence, we looked for signs that tell us e-commerce is being adopted at a faster pace. One way to ascertain that is to look at the historical data of how Shopify has been onboarding merchants for the last two years on a monthly basis, and compare that with what happened this year in Q1.

All of these data points come from PipeCandy’s own data platform that tracks close to 750K+ Shopify merchants with historical data for each:

\"new

New domains using Shopify each month

While 2020 started on a faster clip than 2018 and 2019, February and March have seen nothing short of jaw-dropping growth in merchant numbers for Shopify. In those two months alone, Shopify seems to have onboarded more merchants than in the whole of 2018.

The softening you see in April is a result of the lag in the way our systems validate and confirm the data and not a slowdown in Shopify per se. The e-commerce embrace is real.

You Might Also Like

Social Media Engagement Tips for Beginners: Build a Real Audience Without Ads

AI Tools for Startup Marketing That Actually Work in 2026

How Startups Get Seed Funding: A Practical Guide

Android vs iPhone for Camera: Which One Takes Better Photos?

Previous Article Rallyhood exposed a decade of users private data Rallyhood exposed a decade of users private data
Next Article Verizon wraps up BlueJeans acquisition lickety split Verizon wraps up BlueJeans acquisition lickety split

Latest News

Social Media Engagement Tips for Beginners: Build a Real Audience Without Ads
Social Oct 08, 2026
AI Tools for Startup Marketing That Actually Work in 2026
Startups Oct 07, 2026
How Startups Get Seed Funding: A Practical Guide
Fundings and exits Oct 06, 2026
Android vs iPhone for Camera: Which One Takes Better Photos?
Mobile Oct 05, 2026
How Green Technology Helps the Environment and Our Future
Greentech Oct 01, 2026
Viral Gadgets on Social Media: What Is Actually Worth Buying
Gadgets Sep 30, 2026
Enterprise Technology Trends: What Is Shaping Business in 2026
Enterprise Sep 29, 2026
Latest Social Media Marketing Trends: Whats Changing in 2026
Social Sep 28, 2026
Ecommerce Startup Ideas for Beginners: Simple Business Ideas
Startups Sep 25, 2026
Latest Tech Startup Acquisitions: Major AI Deals Reshaping 2026
Fundings and exits Sep 24, 2026
about us

  • Startups
  • Social
  • Enterprise
  • Gadgets
  • Greentech
  • Mobile
  • Fundings and exits
12 Best Startup Ideas with Low Investment in India
12 Best Startup Ideas with Low Investment in India
Startups Jul 14, 2026
Difference Between Funding and Acquisition Explained
Difference Between Funding and Acquisition Explained
Fundings and exits Jul 13, 2026

© Copyright 2026 thetechbrunch.com All Rights Reserved.

  • About Us
  • Contact Us
  • Privacy Policy
  • Terms And Conditions