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  • How to Calculate Engagement Rate (Calculator)

    Engagement rates are the currency of the social media marketing industry.Sure, vanity metrics like followers, likes, and impressions count for something. But engagement metrics like shares and comments requite your social media performance perspective.That's More

    How to Calculate Engagement Rate (Calculator)
  • Oh, Facebook changed its privacy settings again

    Ever considerate of its users, Facebook has determined that its privacy settings needed a bit of a shuffle to keep things clear and easy to find. To that end they’ve taken the “privacy settings” settings and scattered them mischievously among the other categories.“We’ve redesigned our entire settings menu on mobile More

    Oh, Facebook changed its privacy settings again
  • WhatsApp Business, now with 50M MAUs, adds QR codes and

    The global COVID-19 health pandemic has raised the stakes for businesses when it comes to using digital channels to connect with customers, and today WhatsApp unveiled its latest tools to help businesses use its platform to do just that.The Facebook-owned messaging behemoth is expanding the reach and use of QR codes to More

    WhatsApp Business, now with 50M MAUs, adds QR codes and catalog sharing
  • COVID-19 pivot: Travel unicorn Klook sees jump in staycations

    Spring 2020 was gloomy for Klook. As countries closed their borders and went into complete or partial lockdown, the SoftBank-backed travel platform saw its revenue plummet by as much as 90% through March and April. The World Travel and Tourism Council said in April that the coronavirus could put up More

    COVID-19 pivot: Travel unicorn Klook sees jump in staycations
  • This Week in Apps: US ponders TikTok ban, apps see

    Welcome back to This Week in Apps, the Extra Crunch series that recaps the latest OS news, the applications they support and the money that flows through it all.The app industry is as hot as ever, with a record 204 billion downloads and $120 billion in consumer spending in 2019. More

    This Week in Apps: US ponders TikTok ban, apps see a record Q2, iOS 14 public beta arrives