When’s the weightier time to post on Instagram to make sure a post gets seen?
And what well-nigh the weightier day of the week to get the most likes? The most comments?
We crunched the numbers to find out the universal weightier time to post on Instagram. Of course, all businesses and audiences are different, so we’ll moreover help you summate your brand’s unique weightier times to post.
…Or! If you don’t finger like reading, you can watch our video for the wordplay and the tips.
Bonus: Download a self-ruling checklist that reveals the word-for-word steps a fitness influencer used to grow from 0 to 600,000 followers on Instagram with no upkeep and no expensive gear.
Is there a weightier time to post on Instagram?
Each trademark has a slightly variegated sweet spot for posting on Instagram. That’s considering every trademark on social media caters to a unique regulars with unique policies patterns.
But don’t requite up hope! There are unrepealable weightier practices that social media marketers can follow to yield unconfined results wideness the board.
The Instagram algorithm prioritizes recency, so posting when your followers are online is key. This ways that, if all else is equal, a newer post will show up higher on the newsfeed than an older one.
Recency is honestly one of the quickest, easiest wins when it comes to optimizing a post for success. (Though we have plenty increasingly tips on getting self-ruling Instagram likes if you’re interested).
But vastitude that, it’s moreover important to be well-spoken on your goals for your Instagram marketing strategy. Do you have specific targets virtually towers awareness, higher engagement, or driving traffic? What does success squint like to you, and when have your posts achieved that success in the past? Your past wins are a key guideline for when you should be posting overall.
Overall weightier time to post on Instagram for likes, comments and shares
To find these results, we analyzed data from over 30,000 Instagram posts from businesses of all sizes. Then, we consulted with our own social team for insights gained from posting to an regulars of 170k followers.
(Drum roll, please…)
The universal weightier time to post on Instagram is 11 AM on Wednesdays.
We found that Instagram users are the most likely to interact with content during work hours mid-day and mid-week. And that makes sense it is a perfect time to take a unravel from work or school and do some scrolling. (And liking. And commenting.)
Weekends are typically the worst days to post and don’t tend to have much engagement. We suspect that’s considering people are out and well-nigh in the real world instead of scrolling Instagram.
Planning on posting increasingly than once a week? Here’s a dispersal of the weightier times to post on Instagram for each day of the week.
(Oh, and don’t forget: the top times shown unelevated are recorded in US Pacific Time)
| Day of the Week | Time |
|---|---|
| Monday | 12:00 PM |
| Tuesday | 9:00 AM |
| Wednesday | 11:00 AM |
| Thursday | 11:00 AM |
| Friday | 2:00 PM |
| Saturday | 9:00 AM |
| Sunday | 7:00 PM |
If you’re just starting off on Instagram and don’t have a lot of past data or regulars insights to work with, try posting virtually these peak times.
As your worth grows, we recommend tweaking your posting schedule to fit your specific audience’s worriedness patterns.
Best time to post on Instagram on Monday
The weightier time to post on Instagram on Monday is 12:00 PM. It seems most Instagrammers may like to start their week off strong at work. By lunchtime, they’re looking to their Instagram feeds for a break.
Best time to post on Instagram on Tuesday
The weightier time to post on Instagram on Tuesday is 9:00 AM. Engagement is moreover strong older in the morning, between 8-10 AM, but peaks virtually 9:00 AM.
Best time to post on Instagram on Wednesday
The weightier time to post on Instagram on Wednesday is 11:00 AM. Wednesday is moreover the day that finance seem to get the highest engagement overall.
Best time to post on Instagram on Thursday
The weightier time to post on Instagram on Thursday is 12:00 PM. In general, the 11:00 AM to 2:00 PM stretch is good for upper engagement on any weekday.
Best time to post on Instagra on Friday
2:00 PM is the weightier time to post on Instagram on Friday. Friday engagement is resulting throughout the morning and lunch hour, from 7 AM to 2:00 PM.
Best time to post on Instagram on Saturday
9:00 AM is the weightier time to post on Instagram on Saturday. Grab those eyeballs surpassing people get into their offline weekend plans!
Best time to post on Instagram on Sunday
The weightier time to post on Instagram on Sunday is 7:00 PM. Engagement on Sundays is pretty resulting throughout the afternoon and evening. It remains steady from 12:00 PM to 8:00 PM.
Best time to post Reels on Instagram
If you’re looking to grow your Instagram followers and engagement, posting Reels at any time of day is a no-brainer. Our data shows that Reels can get up to 300% increasingly engagement than regular Instagram videos.
At Hootsuite, we’ve been posting Reels to our Instagram regulars of 170k followers for over two years. Over that time, we’ve learned that the weightier time to post Reels is 9 AM and 12 PM, Monday to Thursday.
