This post previously appeared in Poets & Quants.
I just spent a month and a half at Imperial College London co-teaching a “Wicked” Entrepreneurship class. In this specimen Wicked doesn’t midpoint morally evil, but refers to really ramified problems, ones with multiple moving parts, where the solution isn’t obvious. (Understanding and solving homelessness, disinformation, climate transpiration mitigation or an insurgency are examples of wicked problems. Companies moreover squatter Wicked problems. In contrast, designing AI-driven enterprise software or towers dating apps are restrictedly simple problems.)
I’ve known Professor Cristobal Garcia since 2010 when he hosted my first visit to Catholic University in Santiago of Chile and to southern Patagonia. Now at Imperial College Merchantry School and Co-Founder of the Wicked Acceleration Labs, Cristobal and I wondered if we could combine the tenets of Lean (get out of the building, build MVPs, run experiments, move with speed and urgency) with the expanded toolset ripened by researchers who work on Wicked problems and Systems’ Thinking.
Our goal was to see if we could get students to stop yearning problems and work rapidly on solving them. As Wicked and Lean seem to be mutually exclusive, this was a pretty upstage undertaking.
This five-week matriculation was going to be our MVP.
Here’s what happened.
Finding The Problems
Professor Garcia scoured the world to find eight Wicked/complex problems for students to work on. He presented to organizations in the Netherlands, Chile, Spain, the UK (Ministry of Defense and the BBC), and aerospace companies. The end result was a truly ambitious, unique, and international set of curated Wicked problems.
- Increasing security and prosperity tween the Mapuche conflict in Araucania region of Chile
- Enabling and progressive a Green Hydrogen economy
- Turning the Basque Country in Spain into an AI hub
- Solving Disinformation/Information Pollution for the BBC
- Creating Blue Carbon projects for the UK Ministry of Defense
- Improving patient outcomes for Ukrainian battleground injuries
- Imagining the future of a low-earth-orbit space economy
- Creating a modular tracery for future UK defense ships
Recruiting the Students
With the problems in hand, we set well-nigh recruiting students from both Imperial College’s merchantry school and the Royal College of Art’s diamond and engineering programs.
We held an info session explaining the problems and the unique parts of the class. We were going to share with them a “Swiss Army Knife” of traditional tools to understand Wicked/Complex problems, but they were not going to research these problems in the library. Instead, using the elements of Lean methodology, they were going to get out of the towers and observe the problems first-hand. And instead of passively observing them, they were going to build and test MVPs. All in six weeks.
50 students signed up to work on the eight problems with variegated degrees of “wickedness”.
The pedagogy of the matriculation (our teaching methods and the learning activities) were similar to all the Lean/I-Corps and Hacking for Defense classes we’ve previously taught. This meant the matriculation was team-based, Lean-driven (hypothesis testing/business model/customer development/agile engineering) and experiential – where the students, rather than stuff presented with all of the essential information, must discover that information rapidly for themselves.
The teams were going to get out of the towers and talk to 10 stakeholder a week. Then weekly each team will present 1) here’s what we thought, 2) here’s what we did, 3) here’s what we learned, 4) here’s what we’re going to do during this week.
The key difference between this matriculation and previous Lean/I-Corps and Hacking for Defense classes was that Wicked problems required increasingly than just a merchantry model or mission model to grasp the problem and map the solution. Here, to get a handle on the complexity of their problem the students needed a suite of tools – Stakeholder Maps, Systems Maps, Assumptions Mapping, Experimentation Menus, Unintended Consequences Map, and finally Dr. Garcia’s derivative of the Alexander Osterwalder’s Business Model Canvas – the Wicked Canvas – which widow the concept of unintended consequences and the “sub-problems” equal to the variegated stakeholders’ perspectives to the traditional canvas.
During the matriculation the teaching team offered explanations of each tool, but the teams got a firmer grasp on Wicked tools from a guest lecture by Professor Terry Irwin, Director of the Transition Diamond Institute at Carnegie Mellon (see her presentation here.) Throughout the matriculation teams had the flexibility to select the tools they felt towardly to rapidly proceeds an holistic understanding and yet to develop a minimum viable product to write and experiment with each of the wicked problems.
- What is a simple idea? What are big ideas and Impact Hypotheses?
- Characteristics of each. Rewards, CEO, team, complexity, end point, etc.
- What is unique well-nigh Wicked Problems?
- Beyond TAM and SAM (“back of the napkin”) for Wicked Problems
- You need Big Ideas to tackle Wicked Problems: but who does it?
- Startups vs. Large Companies vs. Governments
- Innovation at Speed for Horizon 1, 2 and 3 (Managing the Portfolio wideness Horizons)
- What is Systems Thinking?
- How to map stakeholders and systems’ dynamics?
- Customer & Stakeholder Discovery: getting outside the building, municipality and country: why and how?
Mapping the Problem(s), Stakeholders and Systems – Wicked Tools
- Teams present for 6 min and receive 4 mins feedback
- The Wicked Swiss Army Knife for the week: Mapping Assumptions Matrix, unintended consequences and how to run and diamond experiments
- Prof Erkko Autio (ICBS and Wicked Labs) on AI Ecosystems and Prof Peter Palensky (TU Delft) on Smart Grids, Decarbornization and Green Hydrogen
- Lecture on Minimal Viable Products (MVPs) and Experiments
- Homework: getting outside the towers & the country to run experiments
Assumption Mapping and Experimentation Type – Wicked Tools
- Teams present in 6 min and receive 4 mins feedback
- The Wicked Swiss Army Knife for the week: from problem to solution via “How Might We…” Builder and remoter initial solution experimentation
- On Canvases: What, Why and How
- The Wicked Canvas
- Next Steps and Homework: protract running experiments with MVPs and start validating your business/mission/wicked canvas
The Wicked Canvas – Wicked Tools
Experimentation Diamond and How We Might… – Wicked Tools
- Teams present in 6 min and receive 5 mins feedback
- Wicked Merchantry Models – validating all towers blocks
- The Geography of Innovation – the milieu, creative cities & prosperous regions
- How World War II and the UK Started Silicon Valley
- The Wicked Swiss Tool- maps for acupuncture in the territory
- Storytelling & Pitching
- Homework: Validated MVP & Lessons learned
Acupuncture Map for Regional System Intervention – Wicked Tools
- Teams presented their Final Lessons Learned journey – Validated MVP, Insights & Hindsight (see the presentations at the end of the post.)
- What did we understand well-nigh the problem on day 1?
- What do we now understand?
- How did we get here?
- What solutions would we propose now?
- What did we learn?
- Reflections on the Wicked Tools
To be honest, I wasn’t sure what to expect. We pushed the students way past what they have washed-up in other classes. In spite of what we said in the info session and syllabus, many students were in shock when they realized that they couldn’t take the matriculation by just showing up, and heard in no uncertain terms that no stakeholder/customer interviews in week 1 was unacceptable.
Yet, everyone got the message pretty quickly. The team working on the Mapuche conflict in the Araucania region of Chile, flew to Chile from London, interviewed multiple stakeholders and were when in time for next week’s class. The team working to turn the Basque Country in Spain into an AI hub did the same – they flew to Bilbao and interviewed several stakeholders. The team working on the Green Hydrogen got unfluctuating to the Rotterdam ecosystem and key stakeholders in the Port, energy incumbents, VCs and Tech Universities. The team working on Ukraine did not fly there for obvious reasons. The rest of the teams spread out wideness the UK – all of them furiously mapping stakeholders, assumptions, systems, etc., while proposing minimal viable solutions. By the end of the matriculation it was a whirlwind of worriedness as students not only presented their progress but saw that of their peers. No one wanted to be left behind. They all moved with speed and alacrity.
- Our conclusion? While this matriculation is not a substitute for a years-long deep wringer of Wicked/complex problems it gave students:
- a practical hands-on introduction to tools to map, sense, understand and potentially solve Wicked Problems
- the conviction and tools to stop yearning problems and work on solving them
- I think we’ll teach it again.
Team final presentations
The team’s final lessons learned presentations were pretty extraordinary, only matched by their post-class comments. Take a squint below.
Team Wicked Araucania
Click here if you can’t see the Araucania presentation.
Team Accelerate Basque
Click here if you can’t see the Accelerate Basque presentation.
Team Green Hydrogen
Click here if you can’t see the Green Hydrogen presentation.
Team Into The Blue
Click here if you can’t see the Team Blue presentation.
Team Information Pollution
Click here if you can’t see the Team Information Pollution presentation.
Click here if you can’t see the Team Ukraine presentation.
Team Wicked Space
Click here if you can’t see the Team Wicked Space presentation.
Team Future Proof the Navy
Click here if you can’t see the Future Proof the Navy presentation.